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Why Ehrlich
Since 1946 the Ehrlich name has been embedded into Northeastern Colorado's DNA. Ehrlich knows this part of Colorado, so it was only natural to place yet another Ehrlich Family Dealership in Fort Morgan, Colorado to accommodate our customers in the region and their growing automotive needs. With you, our customer in mind Scott Ehrlich and John Motschall purchased Holloway Chevrolet, Buick and Toyota formerly of Sterling, Colorado and moved the Toyota Franchise to Fort Morgan. 
Ehrlich Toyota East in Fort Morgan is a progressive dealership dedicated to placing more Toyotas on the Colorado plains and beyond. We are a brand new store in a brand new city, however the concept remains the same: commitment to meet and exceed your expectations with our service, selection and value, and ultimately make you a believer in the Ehrlich Family Advantage. The loyalty of our customers can be hard earned. We understand how important the buying experience is to you and we promise to make it a good one!
 Whether you're in for an oil change in our Service Department, looking for accessories in our Parts Department, or shopping for a vehicle in our Sales Department; our promise is to honor our customers as welcome guests and serve you in a manner you desire, respect the time and priorities of our customers and colleagues and practice the belief that "there is no best, only better" just like we've been doing since 1946.
You can buy a car anywhere. But at Ehrlich Toyota East, you are not another sale...you are a name, a friend and a part of our family. We will strive to shatter your expectations by letting you in on a little secret: it's just better out here on the plains. Plus it's closer!
Come visit us deep in the heart of Morgan County and see why we truly believe in the Ehrlich Family Advantage. At Ehrlich Toyota East, your Northeast Colorado Toyota Dealer, we also have several Certified Pre-Owned Toyotas to choose from. We serve Morgan, Logan, Washington, Sedgewick, Yuma, Adams, Phillips, Lincoln, Kit Carson, Cheyenne and Arapahoe counties. We are conveniently located in the heart of Fort Morgan at the corner of Highway 76 & Main Street. We are just an hour Northeast of Denver off of Highway 76 and 40 Minutes East of Greeley. Located just miles from Brush, Wiggins, Orchard, Keenesburg and Prospect Valley. Serving Wray, Akron, Sterling, Yuma, Julesburg, Fleming, Haxtun, Holyoke, Last Chance, Anton, Woodrow, Ovid, Peetz, and Merino. Serving parts of Southwest Nebraska including Kimball, Sidney, Ogallalla and Scottsbluff. We are a first year "Pinnacle Of Excellence " award winner and ensure you will be satisfied with driving your new or Certified Toyota or your Pre-Owned Car, Truck Van or SUV from Ehrlich Toyota East in Fort Morgan. Shop us first and we’ll treat you the best. Ehrlich Toyota East is driving Northeast Colorado home! Ehrlich Toyota East is located in Fort Morgan, CO is proud to be the premier dealership in the area. From the moment you walk into our showroom, you'll know our commitment to Customer Service is second to none.
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